Copywriting & Digital Content
Curated online portfolio
1. Work together 2. Create your content 3. Publish 4. Repurpose
Writing with RSI: Top tips for indy authors
I was commissioned to write this article for the Alliance of Independent Authors in 2016. The piece covers the topic of writing and managing repetitive strain injury. You can read the full article here.
Do men look sexier in suits?
I was commissioned to write this article for King & Allen, by Edit Marketing. King & Allen are a bespoke tailor specialising in men's suit design. For this piece I was required to research whether or not wearing a suit had a positive impact on how men are viewed socially. The piece incorporates infographics and SEO optimised keywords. You can read the full article here.
Between 2017 -2019 I wrote and designed digital content for the Time to Change Employers section of the Time to Change website (Drupal), including newsletters, employer showcases, employer accelerator programme pages and more. You can view live examples here and by following the links above. I was also responsible for maintaining the CRM (Civi CRM) and all employer data for the employers' team.
I was employed to design and build the Wellment website as well as write all the initial content. As of May 2019, the website is in the beta stage of development whilst we continue testing. You can view the website here.
I was contracted to review the page content and design of Bell Theatre Services as they built their new website. I delivered most of the site content in consultation with the founder, Max Bell, to ensure it reflected his brand and tone.
Whilst working at Edit Optimisation, I was asked to co-write a script and produce a video for a dating website - one of Edit's clients. The idea was to drive engagement and click throughs with a funny take on dating. It has had over 9K views.
This video was made to accompany a blog I was commissioned to write. The blog was about the dangers of repetitive strain injury in the writing community.
John is an excellent writer, able to make adjustments after feedback and always brings a creative approach to problems with positivity. He was able to step up quickly to all tasks with minimal supervision and really showed his worth by creating a much easier system for managing our website and comms.
Employers Engagement Manager - Time to Change Employers Team - Mind.org.uk
What do you need?
SEO & Digital Content
I provide SEO copywriting and digital content for digital marketing agencies, not-for-profit organisations and large commercial entities. Well written copy that can be repurposed is essential for every website that wants to be seen.
Empower your website by including a blog. Blogs are a key component in telling your story whether you're a SME, large enterprise or one-person entrepreneur. I can write a blog that reflects your tone and purpose.
Video content has become as important as written content for every website. I can create or edit existing videos that help you tell your story and reach your target audience.
John's work for us has been exemplary. His ability to produce high quality content at a good speed (and thus good price!) put him in the category of our top 3 copywriters. We also had him act as our content editor and manager, overseeing the work of other writers.
Former Technical Director, Edit Marketing
John provided his copywriting skills for some content that was required for marketing a new product to a difficult group of customers. He displayed a firm grasp of the task required, of the product and the customer demographic he was writing for. His creative writing skills are impressive and the insight into the copywriting process impressive.
Technical Director - Flavor Activ
I have written 2 non-fiction books in my spare time.
Career Change: How to conquer the fear of failing (published 2016)
An Inbetweeners' Guide to Dating (published 2017)
You can download a free digital copy of one of my books below.
© 2019 John Allen